Jayden Hammer × Dasha Eagle

A 3-Month Trial Partnership

Jayden
HammerThe First 90 Days

You have the audience. Nobody's building the business underneath it.

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The Honest Snapshot

Where You Are Now

1.9M

TikTok followers · ~1M views/week

↑ The audience is real

286K

Instagram followers

↑ Built it yourself

36.6K

Spotify monthly listeners

↓ Where the money lives

~2%

Audience-to-stream conversion

↓ A leak, not a pipeline

You have the audience. Nobody's building the business underneath it.

Diagnosed

The Problem

01 — No Era, No Promo Engine

Every drop lives and dies in 48 hours. No narrative for DSPs to playlist, nothing for press to write about.

What we fix: turn scattered singles into a structured album era — each release feeds the next, builds a story, gives editorial a reason to care.

02 — Distribution, Not Development

The AWAL deal gets the music onto platforms, but nobody's running playlist strategy, sync pitching, or conversion.

The infrastructure underneath is missing.

03 — Audience Exists, Business Doesn't

1.9M people watch. Almost none stream, save, or buy.

The job isn't getting attention — it's converting attention into a career.

This isn't a talent problem. It's an infrastructure problem.

The Market Gap

The Opening

There's a massive vacuum in queer alternative music — the heavy, real, un-sanitized side. The artists who held that space went pop or lost credibility.

The audience that just lost their artist is looking for someone real. You already are that person.

How We Capture It

Sharpen the Story

The sound is already unique. The work is telling the story behind it and defining the image — so the music lands with meaning, not just noise.

Build a Visual World

With Alina Pasok, Jayden becomes a figure, not just a sound — a recognizable identity across every release.

Consistency = Ownership

Fill the space with so much real music and identity that she becomes the default name in queer alt-rock.

The Direction — And How Fast We Get There

The Vision

FAST — by Single 3

150K+ Monthly

Spotify monthly listeners. The floor, not the ceiling — hit by the third single, not a year out. 4x current, fast.

Debut Album

A full rollout press can actually cover.

Sync Placements

Horror / dark TV / teenage dramas.

Festival Slots — 2028

The right entry point once the audience and album are real.

Queer alt-rock figurehead — by filling the space with real music.

Waterfall Strategy — Each Single Has a Job

The Album Rollout

Jun 26

Single 1 — Establish

Establish the era. Test audience + algorithm. Learn which TikTok angle converts to streams.

Jul 31

Single 2 — Double Down

Double down on what worked in June. Lock the visual identity. First playlist pitches go out.

Sep 4

Single 3 — Streaming Growth

Biggest playlist push. The streaming-growth single — aim for editorial adds.

Oct 9

Single 4 — Press Window

Open the pre-album press window. First tier-2 features land here.

Nov 15

Single 5 — Final Tease

Final tease. Pre-saves for the album. Peak anticipation.

January

The Album

Full waterfall payoff. All 5 singles + new tracks = catalog depth + a press moment.

Each single = TikTok moment + playlist pitch + press beat.

Creative Direction

Alina Pasok

A cohesive visual world and signature for Jayden Hammer — not random one-off videos.

Alina builds the look, the recurring visual language, the identity that makes every release instantly recognizable. Director behind Little Big's most iconic visuals.

This is what turns singles into an ERA.

The Business Underneath the Audience

Money Streams

Tier 1 — Activate NowAsset exists · needs infrastructure

TikTok → Spotify funnelEvery view converts to a stream — pre-saves, smart links, snippet-to-full-song.

Branded TikTok contentBrands pay for integrations in her style and format — not banners. Priority stream.

Sync licensing$5K–50K / placementHer dark sound is built for horror/thriller TV, games, trailers. Pitch the existing catalog now — no need to wait for the album.

Tier 2 — Build Through Album Era3–6 months

StreamingFix the funnel. The foundation everything else stands on.

Merch — visual eraBuilt around Alina's album-era world. Limited drops, collectible, not generic.

PublishingProper registration + PRO collection. Money she's likely leaving on the table right now.

Tier 3 — Scale6–12 months

Brand partnershipsQueer-aligned, alt fashion/beauty. Authentic, not mass-market.

Fan-direct monetizationExclusive content tier for core fans. Needs development — recurring revenue long-term.

Festival circuitThe entry point once the audience is real. (Touring excluded for now — too soon.)

3 Sprints

First 90 Days

Weeks 1–4

Audit & Strategy

Full catalog audit, analytics deep-dive, fix the TikTok→Spotify funnel, lock the June 26 single plan.

Weeks 4–8

Playlist Campaign

Editorial + algorithmic playlist pitching is the focus. Press comes later — too early to pitch features now.

Weeks 8–12

Build the Fall Rollout

Map singles 2–5, lock visual identity with Alina, set the content calendar through January.

The June 26 single is already too close — we support it, but the real build starts with July 31 onward.

The Ask

The Offer

90 days. No contract. If it's working, we keep going. If it's not, you walk away with a sharper strategy than you came in with.